New Eugene McGuinness Video Single 'London'

Love-Hate Relationship With London Laid Bare

In his brief, hard-edged new video single, using just a few simple verses, Eugene McGuinness captures London's affect on his soul, heart and wallet. 

"And you only want me for my money," the native-Londoner asserts, money that is so hard to come by and flows even quicker out the door when you are trying to find work and somewhere to live in The Smoke.

It's a brief, quirky number, coming in at just over two and a half  minutes, which one would instantly dismiss as bitter were it written about a fellow human-being.  However, the singer-songwriter has produced a little gem here. In the accompanying video, McGuinness has produced a document for our times of the UK's capital city. 

Much of the footage comes from around the concrete South Bank of the Thames, an area famous for brutalist architecture, once acclaimed as 'modern'. Take a look at the video to enjoy this tidy take on the love-hate love song theme - can't live with you, can't live without you, London.

“You and I go back a long time // We braved the rain and bathed in sunshine // But you walk all over me sometimes”  Yep, that's the London, I recognise too.

This single follows on from 2025's summer's McGuiness single, 'Seascape' which marked his reappearance as a recording artist after a fallow period. Eugene McGuinness has marked his most recent work with mournful music, well-suited to gloomy, wet days when one is feeling out of sorts with the world.

I feel that 'London' could have been pushed a little further lyrically to dig out more about the writer's experience and feelings for the whorl of a black hole that draws so many of us in and is so hard to escape, but this is a neat number, which anyone who has struggled to find their feet (and the rent) in London, will certainly recognise and enjoy.

Spencer Ide

18th December, 2025